Performance Marketing
Paid advertising that connects spend to business outcomes.
Campaign strategy, management and optimisation across Meta, Google, TikTok and Snapchat, built around structured testing, reliable tracking and the numbers that matter to your business.
Who it is for
For brands that need advertising to pay its way.
eCommerce brands looking to acquire customers more efficiently, and service businesses that need a dependable flow of qualified enquiries. You may already be running ads and want them to work harder, or be ready to invest properly for the first time.
Problems we address
- Spend is rising but sales or leads are not keeping pace
- Results look different in every dashboard, so nobody trusts them
- Creative fatigues quickly and there is no plan for what to test next
- Campaigns work at small budgets but stall when you try to scale
- Channels are managed in isolation with no shared view of what drives growth
What we deliver
Everything a paid media programme needs to improve over time.
Campaign strategy
Channel mix, audiences, offers and budget allocation tied to your margins and growth targets.
Paid media management
Account structure, launches, bidding and day-to-day management across each active platform.
Creative testing
A testing roadmap for hooks, angles, formats and offers, with learnings fed into the next round.
Conversion tracking
Pixel, Conversions API, Google tag and GA4 events mapped and tested so platforms optimise toward real outcomes.
Optimisation
Regular reviews of spend, audiences, placements and creative, with changes based on evidence.
Reporting
Plain-language reports on spend, results, learnings and next steps, including the limits of the data.
Platforms
The right platform for the right job.
We recommend platforms based on your audience, offer and economics. Most engagements use one to three, not all four.
Facebook & Instagram
Meta Ads
Meta is often the core acquisition channel for both eCommerce and lead generation. We build campaign structures that give the algorithm clean signals, then improve results through creative.
- Prospecting and retargeting structure
- Creative testing across static, video and UGC-style formats
- Meta Pixel and Conversions API set-up and checks
- Instant forms or landing pages for lead generation
Search, Shopping & more
Google Ads
Google captures people who are already searching for what you sell. We focus on search intent, tight keyword strategy and conversion tracking that separates real leads and sales from noise.
- Keyword research and search campaign structure
- Shopping and Performance Max for eCommerce, where suitable
- Budget allocation by intent and margin
- Google Ads conversion tracking and GA4 alignment
Short-form video
TikTok Ads
TikTok rewards native, entertaining creative and fast iteration. It suits products with visual appeal and audiences that discover through content.
- Platform-native creative briefs and hooks
- High-volume creative testing cadence
- TikTok Pixel and Events API set-up
Younger mobile audiences
Snapchat Ads
Snapchat can reach audiences that are harder to find elsewhere. We test it where your customers are present and measure it against the same commercial goals as every other channel.
- Suitability check before committing budget
- Vertical video and story-format creative
- Snap Pixel and Conversions API set-up
How it runs
Implementation process
- Audit existing accounts, tracking and landing experience.
- Plan the channel mix, budget split, creative roadmap and KPIs.
- Fix measurement so platforms receive accurate conversion signals.
- Launch campaigns with a defined first round of tests.
- Review and optimise on a regular cadence, then scale what works.
Measurement approach
Judged on business results.
Platform dashboards each tell a partial story. We agree the primary KPIs up front, such as cost per acquisition, return on ad spend, cost per qualified lead or blended customer acquisition cost, and report against them consistently.
Where attribution is uncertain, we say so and use checks such as blended performance, holdouts or CRM data to sense-check the numbers.
Which platforms should we use?
It depends on where your customers are, how they buy and what creative you can produce. We recommend a starting mix after the audit and expand only when the first channels are working.
Do you guarantee a return on ad spend?
No. Results depend on your offer, market, margins and budget. We commit to a disciplined process, accurate tracking and honest reporting.
Who owns the ad accounts?
You do. We work inside accounts owned by your business so your data and history stay with you.
Do you produce the ad creative?
We lead creative strategy, concepts and briefs, and can direct production. The exact creative scope is agreed per engagement.
Next step
Let’s look at what’s holding growth back.
Tell us about your business, current channels and goals. We will review it and reply with an honest view of where we can help, or tell you if we are not the right fit.