eCommerce Growth & Shopify Development
A Shopify store built to turn paid traffic into customers.
Shopify store development, conversion improvements and tracking infrastructure, planned alongside your acquisition so the store and the ads work as one system.
Who it is for
Online brands ready to grow beyond a basic storefront.
Direct-to-consumer brands launching on Shopify, and established stores whose site has become the bottleneck: slow pages, confusing navigation, weak product pages or unreliable purchase tracking.
Problems we address
- Visitors arrive from ads but leave before adding to cart
- Product pages do not answer the questions buyers have
- The mobile experience is slow or cluttered
- Purchases are under-reported to ad platforms
Shopify store development
What we cover in a Shopify build.
Store structure
Collections, navigation and search that help customers find the right product quickly.
Product pages & checkout
Clear imagery, benefits, proof, shipping and returns information, and a low-friction path to purchase.
Responsive design
A mobile-first theme set-up that reflects your brand without sacrificing speed.
Integrations
Apps for reviews, email, subscriptions or shipping chosen carefully, so the store stays fast and maintainable.
Tracking
GA4, Meta, Google Ads and TikTok purchase events set up and tested so acquisition data is reliable from day one.
Launch readiness
Pre-launch checks on speed, mobile layout, payments, policies, SEO basics and test orders.
Implementation process
From brief to launch.
- Discovery: products, customers, margins and acquisition plans.
- Structure and UX: sitemap, navigation and key page layouts.
- Build: theme set-up, content, apps and integrations.
- Tracking and QA: purchase events, devices, speed and test orders.
- Launch and iterate: monitor behaviour and improve conversion over time.
Measurement approach
Store and ads, judged together.
We look at conversion rate by device and traffic source, add-to-cart and checkout drop-off, average order value and, where you share it, contribution margin. That shows whether a problem sits in the ads, the store or the offer.
Related services
FAQ
Common questions
Do you build new stores or improve existing ones?
Both. Some brands need a full build or rebuild; others need targeted improvements to product pages, navigation and tracking.
Do we need to run ads with you as well?
No, Shopify development can be a standalone project. Many clients combine it with performance marketing so the store is built around how customers will arrive.
Which Shopify theme do you use?
We recommend a theme based on your catalogue size, design needs and budget, favouring well-supported themes that stay fast as you add apps.
Will the store be ready for paid advertising?
Launch readiness includes purchase tracking for the ad platforms you plan to use, tested with real or test orders before campaigns go live.
Next step
Let’s look at what’s holding growth back.
Tell us about your business, current channels and goals. We will review it and reply with an honest view of where we can help, or tell you if we are not the right fit.