Client result · eCommerce · Meta Ads
$120K+ in sales from Meta Ads for a Spanish eCommerce brand.
Building and launching Meta campaigns from the ground up, then improving them through structured A/B testing and close collaboration with the brand’s own team.
$120K+
Sales from Meta Ads
Full build
Campaigns created & launched
A/B
Testing-led optimisation
Business context
A Spain-based eCommerce brand operating a dropshipping model, looking to use Meta advertising as its primary source of online sales.
The challenge
The brand needed campaigns built and launched properly from the start, with a clear way to learn which audiences and messages drove sales, and ad creative that stayed true to its brand identity.
Strategy
Treat every launch as the start of a learning cycle: structure campaigns so results are readable, test deliberately, and let the data decide where budget goes. Creative direction was aligned with the brand’s team so performance improvements never came at the expense of brand consistency.
Execution
- Campaign build: created and launched the brand’s Meta ad campaigns.
- A/B testing: structured tests to identify the strongest audiences, messages and creative.
- Data analysis: regular performance reviews to guide optimisation and reporting.
- Brand collaboration: worked with the client’s team to keep ad creative aligned with the brand.
Results
Meta advertising generated more than $120,000 in sales for the brand.
What it shows
Strong results come from combining disciplined testing with creative that the brand is proud of. Working closely with the in-house team made it faster to turn test learnings into new ads.
Figures as recorded in the project’s Upwork portfolio entry. The client’s name is withheld for confidentiality. Results are not a guarantee of future performance.
Client
eCommerce brand (confidential)
Market
Spain
Role
Meta Ads media buyer
Services
Performance Marketing, Creative Strategy
Key result
$120K+ in sales
Next step
Let’s look at what’s holding growth back.
Tell us about your business, current channels and goals. We will review it and reply with an honest view of where we can help, or tell you if we are not the right fit.